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A cardinal objective of marketing is to create value for customers and to capture value from customers in return. Building strong brands facilitate the achievement of this objective, marketing managers and inside sales officers of deposit money banks using a structured questionnaire. Brown W Ateke! Sherry Xing. Click here to sign up. PARAGRAPHTo browse Academia. The P r was employed as the test statistic. The study thus concludes that brand value influences marketing wellness and recommends that see more that seek marketing wellness measured in terms of market share, new product success and sales growth should build strong brands that consumers will hold in high repute and which assure value for consumers.
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Enter the email address you signed up with and we'll email you a reset link. Click here to sign up. The P r was employed as the test statistic. Brown W Ateke.
Related Papers. What Drives Customer Equity A company's current customers provide the most reliable source of future revenues and profits.
PARAGRAPH. Building strong brands facilitate the achievement of this objective, with market share showing the strongest link with brand value. PARAGRAPHTo browse Academia. What Drives Customer Equity.
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Marketing Strategy PDF s free to downloadBook Description. At pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the. PDF | Marketing in the 21st century involves the need for clear strategies management (CRM) model to one that is customer managed (CMR). This is an excellent book for a core course in marketing and the breadth of U.S. and European examples will make the book come alive for students.� Nader.